Hi there, let's be friends :)
I’m on a quest to build a life that I don’t need to run away from but one I can run away with! I believe in doing what I have to do while also pursuing things that spark joy. I strive to never compromise my inner peace and happiness on this virgin voyage I call life because I believe in having it all through manifestations! As for the name of this blog, “Fionism”… I was 19 when I came up with it. The idea of adding “-ism” to my name popped into my head, and I went with it solely because it sounded cool. Now, in hindsight, I like to give it a more meaningful interpretation: that it was a message from the Universe, reminding me to subscribe only to the “-ism” I choose for myself, and no one else’s. To always stay true to myself, be myself, and for myself.
On The Blog

The best mental health cure that costs you nothing. And I hope you learn this starting now. 

Please remember that people only show you what they choose to show you online.

Whoever they are.

Including me.

I’ve had friends who know me personally look at my Instagram and start doubting themselves. Comparing where they are with what they see me doing.

And this is what I always tell them:

You know me. But even then, my Instagram doesn’t give you the full picture. Please don’t use it to measure how well you’re doing in life.

Because I, too, look at other people’s social media and feel shitty about myself. (Even BLACKPINK’s Rosé said she does that too in one of her interviews—who would’ve thought a glamorous celebrity could be doing this while crying in her bed?)

In this age of information overload, when everyone is preaching about “bringing value to your audience” and “helping your audience,” every day, someone is telling you that you’re not enough. Maybe not always explicitly, but through something like…

“5 ways to make 7 figures in 2 weeks.”

“You’re falling behind if you’re not doing this.”

“Fix your abandonment issues to marry a good husband.”

“Read these 5 books to change your life.”

After a while, it’s easy to look at your perfectly ordinary day and feel like you’re doing life entirely wrong.

You start carrying ambitions (or worse, a sense of desperation) that you never actually chose for yourself.

I work in marketing. I’ve been writing copy for about 8 years. And I can tell you: words are chosen to make you feel something and, often, do something.

The opening line, the photos, the result someone leads with. The details they leave out.

That doesn’t mean everything you see is fake. But what you’re seeing is only part of the story.

You see the revenue, but perhaps not the expenses.

You see the opportunity, but not the support that made it possible or the cost that comes with it.

You see the achievement and think it was all about “being lucky,” but you don’t see the years of failure it took to get there.

Even knowing how this works, I still catch myself comparing unconsciously. It’s somewhat sad that understanding marketing doesn’t make me immune to it.

But it does give me the awareness to pause when my inner demon creeps up:

What context am I missing?

Did I want this before someone told me I should?

Was there an insecurity or dissatisfaction within me that triggered this feeling?

Truth is…

You can want more for yourself and still give yourself credit for the life you’re living now.

That is called GRACE. I didn’t quite get this word back then, but now I do.

So if something I share ever makes you feel behind, I hope you remember this: You’re seeing a part of my life, from where I’ve chosen to point the camera.

I hope you find something here that inspires you, keeps you company, or gives you something to think about. And I hope there’s room for you to feel good about your own life while you’re here.

You don’t have to turn yours into something that looks like anyone else’s. 🤍

Wednesday, October 21, 2026



A recruiter called me on Friday night. 

She told me she'd seen my Instagram and loved that I had a portfolio.

She loved it even more when she realised I could identify gaps in audience understanding and brand messaging, write tailored copy, and film and edit content myself.

Basically, I could take an idea from strategy to execution.

She then proceeded to ask me how soon I could join the company, before we'd even discussed the salary package or anything else.

But there was one condition: I'd have to shut down my entire online presence.

Her reasoning? Having an online presence meant I could potentially receive opportunities elsewhere, whether freelance work, brand collaborations, or other job offers. And apparently, that's a risk the company takes very seriously.

She even went on to claim that this was a national law (which was a highly questionable claim).

I told her, "Thank you for the call, but I think we should leave the conversation here. I'll be honest, I'm not willing to do that."

She asked, "Do you want to think about it again?"

And I said, "Thank you very much for your time."

That was the end of the conversation.

But it got me thinking...What they consider a red flag might actually be one of my biggest assets.

We live in a time when having an online presence is almost like having your own billboard, or better yet, a living portfolio. It doesn't just show people what you've created. It gives them a glimpse into how you think, how you approach problems, how you turn ideas into something tangible, and even the values you stand for.

And for someone working in the creative industry, I think that's incredibly valuable.

Some people might say, "Oh, so you chose your cute little Instagram and wannabe influencer dream over a proper job? What a mistake."

But here's the thing...

I didn't build my online presence because I wanted to become an influencer. I started creating and sharing because I genuinely enjoyed it. 

Along the way, I learned how to tell stories, understand audiences, work with brands, pitch ideas, create content, and turn those skills into actual paid opportunities. And none of that happened overnight.

It took years of experimenting, learning, making mistakes, putting myself out there, and figuring things out as I went.

I'm still learning, by the way.

But this little corner of the internet has already given me something I never imagined it would.

As a self-proclaimed house cat who once dreaded waking up for a corporate job, it gave me the opportunity to change careers and build a life where I actually enjoy what I do.

Of course, I still want to grow professionally. I want to work with good teams, learn from people who are better than me, take on bigger projects, and become a better creative strategist.

I'm not against having a job. Far from it.

But I don't think professional growth should have to come at the expense of everything I've built outside of a job. Especially when those very experiences are part of what made me a valuable candidate in the first place.

And that's the part that didn't make sense to me.

You saw my work, liked my skills, and appreciated the fact that I could do all these things. But then you wanted me to shut down one of the very platforms that helped me develop and demonstrate those skills?

I understand that companies have legitimate concerns about conflicts of interest, confidentiality, and employees taking on outside work. Those are things I'm perfectly willing to discuss and respect. But asking someone to erase their entire online presence is a completely different conversation.

Because to me, my Instagram isn't just an Instagram account. It's years of work, a record of my growth, a portfolio, a network, and a door to opportunities I wouldn't otherwise have had.

And I don't think it's unreasonable to want to protect that.

Maybe turning down the opportunity was a mistake. Maybe it wasn't. But I'd rather take my chances with something I've spent years building than give it all up for a job that doesn't see its value.

A job can be a wonderful opportunity. But so is the freedom to keep building something of your own.

And I'm not ready to trade the latter for a cage, no matter how nicely the cage is presented.

Saturday, October 17, 2026

 

Before I knew what "content creation" was, I was already documenting little pieces of my life. 

Maybe I've always been a storyteller. Or maybe the real companions I had growing up were just my cute stationery. 

From "dear diary" scribbles to Friendster statuses, to blog posts (this is it), to Instagram... I learnt along the way, very literally. 

In March this year, I suddenly had this idea of putting myself in front of the camera to build my personal brand with my own voice and face (including the tea and brain juice that I'm spilling). So I started to learn how to speak in front of the camera, how to shoot and edit videos. 

Fast forward to now:
I got flown out to Singapore by a brand to sit down with their internal team AFTER creating 1 reel for them. 

But this trip wasn't about filming videos.

It's to advise them on what to say, how to say it, and how they should show up on social media as an advisor and strategist, 

At one point, someone from the team asked me, "how did you know all of this?

And I said, "maybe because I'm just chronically online". 

The truth is...I don't really fall for marketing tactics. So, I'd just reverse-engineer and think: what would make ME really wanna buy this? And that's the answer. 

I think "content" nowadays is such a broad term. Almost as broad as: Let's all use (or not use) AI. 

There's never a straight-forward-rule to this thing. Whoever that tells you there's one is straight-up bullshitting. At the end of it, everything in life is all about one's opinion. Just opinion and nothing more. 

For me, it has always been about context. perspective. curiosity. storytelling. 

Because good content isn't always about finding the next viral format. It's simply understanding: Who are we taking to? What do they care about? And how should they feel? 

Sometimes, I look at this journey and think "Wow. Little me would be so proud". 

And sometimes, I question that too. "What's there to be proud of?" There's still so much I want (and need) to learn. 

But one thing's for sure: that girl is still going to write this into her diary. 

Saturday, August 22, 2026


I forced myself to learn how to shoot and edit videos around March/April this year.

And I don’t mean pressing record on my hamster, slapping on a few words, and calling it video-making. It’s not that.

I mean actually sitting down and talking in front of and into the camera. Basically, yap! God knows this is a skill and a body of knowledge in and of itself.

Writing scripts that fit a video. Shooting B-roll. Adding voiceovers. Learning all sorts of editing just to make a video flow better and keep the audience watching for as long as possible.

So now that it’s been a couple of months, let’s do a quick check-in.

From not knowing how to make a video, taking over 12 hours to edit, and reshooting the same scene over 50 times because I couldn’t bear talking in front of the camera…

This screenshot from 21 Apr 2026 says it all. 

Now I know what I need to prep/record before the process even begins and I could get the entire production down to 4-5 hours.

1 week into starting this journey, I got my first brand collab. It was very low-paying but I was so excited! (I didn’t mind because I was going to practice anyway, and now I was getting paid to practice? I wish I got paid for practising my singing in the shower every day too.)

Fast forward to July 2026, I’ve made around 5,000 bucks in total.

Not much but not little too especially for someone who's starting from scratch. That’s my first taste of internet money. People are paying me to make videos with my face in them — and that’s face card money too!

While I was doing that, I took every bit of money I made through video-making and started buying stocks with it, slowly compounding it over time.

I just wanted to see how far I could push myself.

So now, that money has grown to nearly 9,000 bucks.

And that’s internet money in another form.

It took me 4–5 months of pushing myself to get here, and now I KNOW with conviction that I can make this work.

So, what did I learn from this?

1. Sometimes, you just need to be curious enough to start rather than setting insanely big goals.

I was literally like, “Let’s try and see where this goes.”

I didn’t need a 5-year plan. I just needed to start. Knowing myself, I would’ve given up on day 3 if I aimed too big.

2. I didn’t focus on making money at first, but I ended up making money WHILE having fun and unlocking a new skill.

And now, where am I at? Or where am I headed?

I decided to combine my years of behind-the-scenes experience in copywriting, storytelling, strategy, and branding, and now bring all of that to life in front of the camera.

I sell my skillset, not my follower count.

I don’t need to wait until I have “enough followers” to make money as an influencer.

Brands have more than enough influencers to choose from, but not everyone can be a creative strategist. That’s where I come in! I know what companies need by looking at their websites and social media content. I can tell them where their gaps are (some of them didn’t even know they had these gaps) and how I can fill them.




I am starting to have clients who come to me for bundle packages and monthly retainers. Just this week alone, I was in discussions with 4 different brands from different countries — Malaysia, Singapore, USA, and China.

And last week, I got flown to Singapore by a company just to give their internal team advice on their website, social media, brand messaging, and positioning AFTER I made one video for them.


Read it here

Honestly, I don’t even feel like it’s hard work. Because I'm doing something that I genuinely like. 

And the best part is...

This
is
just
the
beginning!! 

Friday, August 21, 2026

"Would you like to come to a wedding ceremony at 11am today? We need someone to write a coverage on this very extraordinary event!" 

I said yes immediately, because it felt like the perfect embodiment of two things I deeply believe in:
1. The power of love
2. The way God surprises us when we least expect it




What was asked of me:
  • I was invited to attend the wedding, to witness and share in the joy, and to translate that moment into a written piece that could live beyond the room, across multiple platforms.
  • The story would also be featured in the Home’s official newsletter, reaching current and potential sponsors and donors as a reminder of the life, warmth, and dignity their support makes possible. 
  • It was also important to highlight that this celebration was made possible entirely through the generosity of a Committee Member, with no donation funds used. 

This is the piece I wrote for the Home, in honour of that heartfelt moment:


Love Knows No Age | Your Support Creates Extraordinary Moments at Silver Jubilee Home


She is 92 years young. He is 67. On 17 March 2026, they got married at Silver Jubilee Home.

This was not a story anyone planned. It was one that wrote itself, the way the best ones do. It was a friendship that grew over shared meals, slow mornings, and companionship, and gradually blossomed into love, because people here feel safe and cared for. In that moment, they reminded everyone what it means to feel alive.

The hall was full of people who gathered to witness this special event. There was laughter, cheers, and applause that said it all. Yes, this is what it is all for. 

It was a simple and heartfelt celebration, generously sponsored by one of our General Committee members without drawing on the Home’s donation funds.

At Silver Jubilee Home, we provide fully subsidised care, meals, and accommodation for the underserved aged community. Beyond that, we want each resident to live with dignity, to feel a sense of belonging, and to know they are not alone. There is still room for new connections, new hope, and yes, even new love.

None of this happens without you. Your generosity keeps our doors open and our community strong. 

When you give to Silver Jubilee Home, you are not simply making a donation. You are helping someone continue their story. You are making space for moments like this. You are saying that every life, at every age, deserves to be lived fully.

Thank you to our corporate partners, individual donors, and volunteers who made this day and every day before it possible. You are not just an audience to this story. You are part of it, where love finds a way because people like you choose to care.

With deep gratitude and a full heart,
The Silver Jubilee Home Family 




Storytelling has been part of my life from a young age, when I wrote for children’s magazines and earned my first pocket money. Years later, blogging opened the door for me to pivot from retail banking into professional writing. Today, I craft both emotive stories and purposeful content for brands and organisations.

If you have a story to tell, whether professional or personal, I would love to help bring it to life. 
DM me or reach me at fionism12@gmail.com. 

Let’s create something that truly connects!

Wednesday, March 25, 2026

I used to think growing up meant becoming more impressive (with ‘shiny’ achievements). 

Now I think it means becoming more honest. 

Honest about what I truly want.
Honest about what drains me.
Honest about who I’ve outgrown.
Honest about the fact that not everything that worked for everyone else is meant for me.



Some lessons were expensive. 
Some cost time. 
Some cost money. 
Some cost peace. 
Some cost tears. 

But the biggest shift? 
Realizing I don’t have to stay loyal to old versions of myself just because they survived something. I can say “kthxbye” and not look back. 👋✌️

1) 100 People saying something is right, doesn't mean YOU are wrong. 

If it doesn't resonate with you, it doesn't resonate with you. Period. 

Sometimes, 85% of people are just choosing comfort (not challenging the 'status quo') over questioning. 

Don't shrink just because you think you're the only one thinking differently. 

2) You will NEVER know the full context. 

So why are you doubting yourself based on incomplete information?

Timelines.
Comparisons. 

"I should have XXX by XXX". 

Says who?!


3) Quitting is NOT always failure. 

Just because you invested time doesn't mean you have to keep investing your life. 

Give up on:
- toxic friendships 
- energy vampires
- the book everyone loves but you secretly hate

You're allowed to choose peace over pride and the need to be 'right'. 

Who's the referee here anyway?


4) Don't cry over spilled milk. 

But also, don't leave it there. 

You can cry while reaching for a cloth. It's important to clean it up before it stinks. Then go get a new one. 

That's called 'moving on'. 

Stop identifying with your pain. Because that's how trauma becomes a personality. 

You don't see a happily married person venting about their ex from 10 years ago everyday. 

So why keep revising a chapter that you've already survived?

That's self-sabotage disguised as "processing", "learning from my mistake", "reminding myself"... 

Whatever it is, get over your excuses/rationalisation and live as a new version already. 


5) Remember how a bamboo grows. 

For 4 years, it looks like nothing is happening. 

In the 5th year, it grows 90 feet. 

Growth underground is still growth. 

Some seasons feel slow. Some efforts feel invisible. 

That doesn't mean it's not working. It might just be rooting. 

Remember that compounding is the 8th wonder of the world. 


6) You don't need validation from everyone. 

Prioritize your:
- happiness
- health
- peace
- beauty
- wealth 

If it doesn't add value to at least one of these, why are you entertaining it?

Also, not everyone cares about you, and you don't care about everyone too! 

Tuesday, March 24, 2026

Today, I had a moment of realisation that made me question whether I’d been understanding two terms wrongly all along. So yes, this post is fresh from the oven.

Self-love. Self-love.
It’s a term that’s become trendy, thrown around everywhere on the internet. But if we’re being honest, how many of us truly, truly love ourselves?


I think self-love might be the hardest kind of love there is, simply because nobody ever really taught us how to do it.

I once saw someone write, “No sex before marriage!” and call it the highest form of self-love her mother taught her growing up. Okay, point taken. But just point taken. Is that really the essence of self-love? And if it is, what happens after marriage? Do you suddenly stop loving yourself?

For the longest time, self-love felt like a vague concept to me too. Ask me if I love myself. Sometimes yes, sometimes no.

Yes, because I guard my boundaries. I don’t force myself into situations or commitments I genuinely don’t want. Notice how I didn’t mention getting my nails done or doing a full closet makeover. That was intentional.

But also no.
Because I condemn myself over the tiniest things. I default to negative self-talk, doubt myself constantly, and talk myself out of things I know I should do.

Before writing this out, I thought I’d score maybe a 70% on this so-called self-love exam. Now, I think I deserve closer to 40%. Not because I’m failing, but because I owe it to myself to do better. I realise I would never, ever treat another person the way I treat myself. I would never be this harsh, this unforgiving, or this mean to anyone else.

It wasn’t until this afternoon that I suddenly had an “aha” moment. I think I finally found the missing piece.

We can’t get to the core of self-love without self-acceptance.

Some people might argue that self-acceptance is just an excuse for settling. A justification for staying in your comfort zone, avoiding challenges, or not taking action. And sure, sometimes it can look like that. But I think there’s another way to see it.

I’m smiling a little as I type this, because it feels so obvious now. Yet somehow, it still took me this long to realise.

It’s simple. How can you love without acceptance? It’s not about which one matters more. They have to exist together.

Take Fibo, my baby, as an example. She sleeps most of the day, and just watching her curled up in her funny little positions makes my heart feel unbearably full. I often think about how lucky I am to have her. On the other hand, I’ve seen people abandon their hamsters because they sleep during the day and are labelled “useless.” Did you accept that hamsters are nocturnal animals in the first place? Don’t tell me you’re an animal lover if you can’t even accept an animal’s nature.

That might sound overly simplified, so let me spill more of my own tea.

As I mentioned earlier, my mental diet isn’t exactly top-notch. And trust me when I say I tried to change it. Repetitive affirmations, journalling, meditation, crystals. You name it. Nothing stuck. What finally dawned on me was this: I couldn’t truly love myself because I never accepted my mistakes, my flaws, or my lack of experience in certain areas.

I wanted to be better.
I wanted to achieve more.
I knew I could do certain things.

But instead of motivating me, those thoughts turned into self-hatred. I hated myself for not being “there” yet. I pushed myself relentlessly to prove I could do it fast, that I could succeed immediately, just like Judy in Zootopia. If you’ve read my previous post, you’ll know how badly that backfired and left me carrying years of trauma.

Even long after I thought I’d “moved on,” I was still blaming myself. It wasn’t until today that I realised why the whole process had been so mentally exhausting. I never accepted that I could make mistakes. That I could be wrong. That I could fail.

This hit especially hard in trading, which is a probability game by nature. I didn’t accept my inexperienced self, and I didn’t accept the nature of the game itself. As a result, I trapped myself in a toxic cycle that felt like my own personal nightmare.

Now, I started to see it differently. Instead of asking which comes first, self-love or self-acceptance, maybe it’s like the chicken and the egg.

You can’t love if there’s no love within you. Sometimes, even if there is acceptance, there may still be no love. But without acceptance, love doesn’t stand a chance.

Back to the animal example. Someone who doesn’t love animals may be able to accept them, but they can’t truly love them. Acceptance creates the capacity for love.

So maybe self-love isn’t meant to be loud, aesthetic, or instantly rewarding.

Maybe it’s quiet. Sometimes uncomfortable. A little inconvenient.

In this pro–self-love era, it’s easy to turn self-love into something performative. Something pretty we repost. Something comforting we tell ourselves when life gets hard. But real self-love is homework. The kind you do even when no one is watching.

Because how can we say we love ourselves if we don’t take the time to notice ourselves? To observe our patterns, our triggers, our fears. To sit with our flaws without immediately trying to fix, escape, or punish them.

Self-love isn’t just manicures, flowers, or outfit-of-the-day moments. Those can be expressions of love, but they’re not the whole story.

Self-love is choosing awareness over avoidance.
Acceptance over self-judgement.
Patience over comparison.
Faith over fear. 

It’s saying, “This is where I am right now,” without attaching shame to it. It’s allowing yourself to grow without hating who you are in the process.

And maybe that’s where self-acceptance comes in. Not as permission to stay stagnant, but as a starting point. A soft place to stand while you learn how to love yourself more honestly, despite being imperfect.

So if you’re reading this and wondering whether you’re doing self-love “right,” maybe the question isn’t whether you love yourself enough yet.

Maybe the question is whether you’re willing to see yourself, accept yourself, and stay with yourself as you learn.

Because that, too, is love.

I want to end this post by sharing something my friend Caca sent me back in December. Our conversation was grounding and encouraging. This post is dedicated to you, girlie. Thank you for reminding me, in moments when I needed it most, that growth doesn’t have to come from self-punishment.

So blessed to be a girl’s girl, surrounded by friends who know how to hold space. Friends who allow vulnerability to exist without judgement, who meet raw honesty with softness instead of solutions, and who offer presence instead of pressure. Those safe spaces matter more than we realise. Sometimes, they are exactly where self-acceptance begins.

PS: here's another manifestation that panned out unexpectedly. 


Saturday, January 24, 2026

For the longest time, I only read non-fiction. I liked how efficient it felt. Clear lessons. Clear steps. Clear answers. It made me feel like I was doing life “right.”

I used to think fiction was a waste of time. Why spend my energy reading about “fake stuff”?

Boy, I was so wrong.
I should have started reading fiction much earlier.



What I didn’t realise back then is that fiction showed me my way of seeing the world was never the only one that existed.

Through the characters and their stories, I experienced lives, minds, and emotions far beyond my own imagination.

It reminded me there are many ways to be a person, to think, to feel, to live.

It made me question the perspectives I had accepted by default. Are they really the only way to look at things?

Reading fiction feels like holding up a mirror. What you see in it depends on who you are and where you are in life.

There’s no single right answer. No preaching. Just space to reflect, and to slowly learn how to see for yourself.

Monday, December 22, 2025

Sometimes you just want to run away, not to escape life, but to find it again.

Running away could be a solo trip miles away from home, where nobody knows you and nothing is expected of you.

Running away could be a solo coffee date, sitting quietly, letting your thoughts catch up.

Running away could be a crazy sprint in the gym with K-pop in your ears, letting sweat, noise, and movement carry everything out of your system.

Running away could be turning your phone on airplane mode for a few hours, not because you are ignoring the world, but because you are listening to yourself.

Running away could be a long walk with no destination, just you and the version of you that has been quietly waiting to be heard.

Running away could be journaling at midnight, writing things you would never say out loud, and feeling lighter with every sentence.

Running away could be singing karaoke alone in your room, no mirror, no audience, just joy that does not need validation.

Running away could be returning to something that once made you feel alive, even if you do not know why it stopped.

Sometimes running away is not about leaving. It is about coming back to yourself.

Sunday, December 14, 2025

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